“FASHION IS ARCHITECTURE: IT’S A MATTER OF PROPORTIONS” COCO CHANEL

It is possible to affirm that fashion and architecture are two schools that are complementary, both pass through similar creative processes to reach their final product. And it's not the only common point that both feature, the form is the element of highest proportion in that comparison, since it's no longer a work built and becomes garment, and vice versa, inspiring designers and architects in their creations.

However, according to the architect Jorge Ayala (2010), despite seeing them as parallel practices, there is also a big difference: the designers work for a short time, which changes every season, and the architects traditionally focus on a work that will stay with us forever.

The fashion shows were always so much expected, however, today the clothes are no longer the only attraction of the catwalk, they compete with the background music and especially with the scenario. Most large shows have their structure properly planned by set designers and architects. The so-called "concept of the collection" must be explicit throughout the catwalk environment so that both the public and the media, increasingly specialized, to understand the ideas of the designers. All this concern gives the parades the character of "show" or "fashion show", as they are called.

The changes are not only in the parades, there is a new proposal for the stores, where the differentiated design is increasingly present. The link between fashion and architecture sparked the so-called "pop star architect", elevating the condition of "Star" the architect who also designed the store, which presented the fashion show.

In the exercise of the profession, the designer faces in the same way that the architect with body boundaries, resources, and even modeling. The designer often is subordinate to market trends, the desire of the public, the owners of the company for which he works and many other factors that determine a range of options in which the professional need to make his choices.

The general market  recommends that professions work together, combining their specific characteristics to better meet the desires of an increasingly demanding consumers. In this way, the fashion designer has the collaboration of the architect in their show, while the he develops new concepts for architectural objects, as creative prints for furniture, for example.

If you want to know more about this match between Architecture and Fashion, feel free to send me an email: mmqolmos@gmail.com ,  it will be a pleasure to talk about one of may favorite universe!

 

MIREILLE OLMOS IS A BRAZILIAN ARCHITECT & CIVIL ENGINEER, AND COLABORATE WEEKLY WITH THE BLOG.